Ibbaka Named an IDC Innovator for Pioneering Value and Pricing Optimization Technologies
VANCOUVER, BC, April 18, 2024 /PRNewswire-PRWeb/
Ibbaka, a leader in innovative value and pricing solutions for the B2B SaaS sector, proudly announces its recognition as an IDC Innovator in Pricing Optimization for Usage and Recurring Revenue Models, in 2024. This accolade underscores Ibbaka's commitment to transforming value and pricing strategies to enhance revenue and retention for SaaS companies.
In recent years, the software industry has seen a significant shift towards usage-based and recurring revenue models but has often struggled to identify, communicate, price, and demonstrate the value of their solutions. Ibbaka has been at the forefront of enabling value-based SaaS organizations. Combining world-class pricing guidance with Valio, our powerful Value and Pricing Platform, we integrate seamlessly with existing systems to optimize value, pricing complexities, processes, and analysis.
As part of their assessment, IDC noted that "Ibbaka's Valio offering is unique as it focuses on helping B2B companies offering subscriptions for technology solutions set and execute value-based pricing strategies." This enables B2B SaaS companies, to identify, quantify, and communicate the value of their solutions, set competitive pricing, and track and adjust based on real-time data analytics. This approach ensures pricing strategies remain aligned with customer value, fostering stronger relationships and increasing net revenue retention (NRR), win rates, and average ACV.
Steven Forth, CEO of Ibbaka, stated,
"Our inclusion as an IDC Innovator validates our strategy of combining deep industry expertise with scalable technology to address the dynamic needs of today's B2B SaaS environment. With slower growth, more educated buyers, almost constant AI innovation, and a push for efficient growth, the need to align value and pricing across the customer journey has never been more crucial, and this is where Ibbaka can drive significant revenue impact. We are focused on continuing to innovate and support our customers as they navigate this next phase of SaaS evolution."
About Ibbaka
Ibbaka is a leading value and pricing platform provider that helps B2B SaaS software companies thrive in the subscription economy. By harnessing industry-leading consulting expertise and integrating it with our innovative Valio platform, we empower SaaS leaders to drive consistent revenue growth, retention, and customer satisfaction through value and pricing excellence.
For more information about Ibbaka and its innovative approach to pricing optimization, please visit https://www.ibbaka.com/ and https://www.ibbaka.com/saas-value-pricing-platform
About IDC Innovators
An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offers a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.
For those who are IDC customers, you can read the full report on the IDC website here.
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