AI monetization in 2025 survey opens
Steven Forth is CEO of Ibbaka. Connect on LinkedIn
There have been large investments in AI since the release of ChatGPT 3.5 back in November 2022. VC firms have poured money into startups and existing firms have shifted R&D priorities to implement AI-based functionality. We are now seeing the emergence of second generation generative AI apps for B2B and new approaches to pricing. In the second edition of this survey we ask about shifting attitudes towards AI and emerging monetization paradigms.
Please click here to take this year’s AI Monetization survey.
Monetizing investment in generative AI applications is a key challenge for B2B SaaS. In the words of Tom Tunguz, Founding Partner at Theory Ventures,
“Pricing an AI product will be a defining question in software for the next few years.”
This is the second year for Ibbaka to conduct this research. As adoption of generative AI applications for B2B gathers speed it is important to track changes over time.
“Ibbaka is doing leading work in understanding how genAI applications are being monetized. This survey is a key input into a strategic perspective on AI pricing.” says Michael Mansard, Principal Director and EMEA Chair of the Subscribed Institute at Zuora and author of ‘Monetizing GenAI: Why most SaaS companies are missing out, and how to fix it.’
Taking this survey will help B2B operators
Think through how to monetize new generative AI based functionality
Identify the strategy and tactics being by other companies to
The results of the survey will inform
Monetization and pricing strategies for AI based B2B applications
Best practices for monetizing innovation
The survey is referenced by investors and analysts who need to understand trends in AI pricing and monetization and by SaaS operators who want to compare themselves with their peers and identify best practices.
Companies can take this five-minute survey using the link below. People responding to the survey will receive a summary of the results that they can use to benchmark their own performance and get ideas on where to improve.
The results of last years survey and a report from a short interim survey are available from Ibbaka.