The second edition of Ibbaka’s AI Monetization report is now available: “AI Monetization in 2025.”

The report is based on a survey of more than 300 companies building AI applications for B2B or enhancing their existing applications with AI.

Download the report here.

On Thursday January 23 at 11:00 AM Eastern (8:00 AM Pacific / 5:00 PM Paris) we will have a webinar with value and pricing experts Mark Stiving (host of the essential Impact Pricing Podcast) and Michael Mansard from Zuora. They will ask their questions about the report and draw out the trends that will shape value, packaging, and pricing in 2025.

Register for the webinar here.

Here are the key Insights from the report:

• Customer success agents are the killer app for B2B AI with more than 50% of respondents saying they are adopting

• Four packaging and monetization are coalescing: agents, co-pilots, generators, and service as software - communicating value and pricing will be easiest within one of these patterns

• Sustaining and disruptive applications are both getting traction but sustaining innovations dominate - sustaining innovations generally use conventional pricing (like per user) and act by improving existing value drivers

• Flexible pricing models are winning - this could be some form of outcome-based pricing like Intercom or transferable credits like Box

And the recommendations:

• Be clear on your strategy - sustaining innovation or disruptive innovation

• Use one of the core patterns: Agent, Co-pilot, Generator, Service as Software

• Pay attention to pricing

  • For sustaining innovation use value based pricing

  • For disruptive innovation adopt generative pricing

• Focus on value (and use a value model)

  • For sustaining innovation keep existing value drivers

  • For disruptive innovation create new value drivers

• Consider using open-source models and models from Hugging Face. The world is bigger than just OpenAI, Anthropic, and so on. Explore collaboration opportunities with open-source communities and local universities as these are currently underused

The report includes mini case studies of Salesforce Agentforce, Canva, BoxAI, Intercom and Zendesk.

It goes deep on pricing methodology, pricing metrics, packaging patterns and B2B SaaS verticals with more than 30 figures showing what the data says.

The survey data was clustered using Ibbaka’s proprietary Geode software and three clusters were found.