Introducing the Next-Gen approach to Customer Value Management and Price Optimization - Ibbaka Valio
Liam Hannaford is the Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.
Last week, Ibbaka announced the release of Ibbaka Valio - our next generation approach to Customer Value Management and Price Optimization.
Previously known as the Value Pricing Dashboard, our team has incorporated Value Storytelling into Valio that enhances the ability for sales and customer success teams to create a narrative of the value their product offers to its customers.
Valio is the true end-to-end Customer Value Solution that SaaS companies have been looking for.
Not only is Valio the first and only Customer Value Management solution to support pre- and post-sale aspects of the revenue cycle, but the added-on feature of Value Storytelling automates the creation of a summary of economic performance delivered.
By showing the customer how their perception of value is realized in a quantified economic way, businesses are able to win more deals and improve customer retention – having a positive impact on revenue and also reducing churn.
Ibbaka Valio Dashboard
“The new Ibbaka Valio is well positioned to help innovative product companies drive revenue growth. In particular, Value Storytelling is a real game changer in new sales and customer retention. Finally, customers can recognize the economic value received.”
Karen Chiang, Managing Partner and Co-Founder, Ibbaka
Value Model
Ibbaka Valio Key Features
QUANTIFY the value of the offering (Value Model)
PRESENT the value of the offering (Value Proposal)
MONITOR the economic value realized by the customer (Value Pricing Dashboard, Value to Customer)
Value Model
Ibbaka Valio Key Benefits
Enforce Value Based Pricing Approach
Consistently Communicating Value in Sales Process
Minimizing Price Objections
Eliminating Unnecessary Discounting, Improving Margins
Improving Customer Success, Reducing Churn
Increases in Customer Lifetime Value, Increasing Deal Size