The PeakSpan Ibbaka NRR Survey Report for 2024 is now available.

This is the second year that PeakSpan and Ibbaka have collaborated to understand benchmarks and best practices in B2B SaaS. Continuity is important because it allows us to see trends in the data.

You can request a copy of the report here.

What makes this report unique

The report analyses responses by 503 companies to a comprehensive survey on Net Revenue Retention. It is the only report available that covers:

• NRR decomposed into churn and expansion revenue

• Detailed data by SaaS industry vertical (such HRIS, Cybersecurity, MarTech, FinTech, Supply & Logistics, and so on)

• Analysis of NRR performance by growth motion, packaging pattern, and organizational design

• Detailed data on pricing metrics and how they are being combined

• Recommendations on actions to take to improve NRR

Key findings

• There is a growing cluster of disruptive companies with emergent patterns for NRR performance

• Some of the companies in this cluster have the unexpected pattern of high churn with high revenue expansion leading to high NRR

• Dedicated teams responsible for expansion revenue are outperforming other organizational designs

• There are some early indications that M2M (Machine to Machine) companies will have strong NRR performance once they get traction

• Packaging patterns have an impact on NRR performance - design packaging to enable cross-selling and upselling

The Ibbaka Team thanks PeakSpan Capital for its support of this research.

Ibbaka also regularly contributes to PeakSpan Master Classes.

Ibbaka can show you how to package and price innovative applications to optimize long-term revenue growth and profitability.