Pricing and Planning: Masterclass with PeakSpan
Steven Forth is CEO of Ibbaka. See his Skill Profile on Ibbaka Talio.
Join Karen Chiang and Steven Forth for our third webinar with our friends at PeakSpan Capital.
Impacting 2024 Growth Through Pricing and Packaging
Wednesday, Nov. 29 from 8:00 AM Pacific, 11:00 AM Eastern, 4:00 PM London, 5:00 PM Paris
Sign up here (even if you can’t attend sign up and PeakSpan will send you the resources and recording)
Why attend?
Pricing and packaging are a key enabler of revenue growth. You need to take action here and not be passive. To take action you need a plan.
This webinar will help you plan your packaging and pricing actions to have maximum impact on 2024 growth.
Who should attend?
People accountable for 2024 revenue
CEO (Chief Executive Officer) along with board members and investors
CRO (Chief Revenue Officer) and other people responsible for revenue growth
CPO (Chief Product Officer) and other people responsible for the product delivering the revenue
CSO (Customer Success Officer) and other people responsible for renewals and Net Revenue Retention
Themes for the Master Class
How to establish your 2023 baseline
Setting your 2024 goals and role of pricing
Key pricing actions to consider
Increase prices
Add a pricing metric
Repackage to address more of the market
Leverage value in your go-to-market
Some background on the approach
There are three steps to developing your pricing plan for 2024 and integrating it into the rest of your business planning.
Other Ibbaka webinars with PeakSpan