Press Release for Wednesday March 1, 2020

Connecting market insights and pricing to the skills needed to deliver value

Vancouver, Canada: March 1, 2020. Nugg Solutions Corp, (dba TeamFit) has acquired the market insights and pricing platform Ibbaka. The combined company will operate as Ibbaka, with the TeamFit skill insights platform being renamed Ibbaka Talent and the Ibbaka market segmentation, customer targeting and pricing platform Ibbaka Market.

By connecting market insights to talent insights through the shared lens of economic, emotional and community value, Ibbaka leads its customers to sustainable growth. "Executives are looking for data-driven insights to make key decisions to drive business performance. Our platforms give innovators and category creators the ability to make choiceful investments as they transform the way in which they conduct business to create higher levels of value and differentiation," says Karen Chiang, Co-Founder and Managing Partner.

Ibbaka identifies the prioritised segments where a firm's offerings can deliver high value while differentiate to stay ahead of its competitors. At the same time, Ibbaka identifies ways in which to mobilise its talent to ensure they can deliver on this value. For example, Ibbaka identifies the value delivered at each touchpoint along a customer journey map and connects this to the skills needed to deliver this value. This ensures that companies execute on how and when they deliver value to customers while ensuring they have the skills in place to deliver.

“The combination of Ibbaka and TeamFit will create a new solution category, where companies will finally be able to connect their market strategy to their people strategy. This enables more targeted investments to create the team and capabilities needed to execute.” comments Geoff Hansen, Senior Advisor at Garibaldi Capital Advisors.

Ibbaka’s customers include the medical technology company Becton Dickinson (BD), The Financial Times and the mining giant Anglo American.

“Ibbaka is central to our talent transformation, providing the system of record for skills.” says Jennifer Rogers, Director of Learning at Anglo American.

This combination of market insights and talent insights is unique, but it is critical to organisations that want to connect investments in product and talent to actual business performance.

“We decided to merge the two companies when we realised that customers needed solutions from Ibbaka and TeamFit. It is good to understand how you create value and how to price, but you have to understand the skills needed to deliver. Investments in skills are important, but they should only be made when they contribute to how you deliver value to your customers.” is how co-founder and managing partner Steven Forth explained the merger.  

About Ibbaka Performance Inc.: “Opportunity to Execution” Ibbaka provides a software platform and consulting services that help companies achieve sustainable growth. It does this by connecting insights into economic, emotional and community value to the skills needed to deliver that value across the customer journey.
www.ibbaka.com

Contact: Alexis Katigbak alexis@ibbaka.com or +1 415 799 8326