This is the second year that PeakSpan and Ibbaka have collaborated to understand benchmarks and best practices in B2B SaaS. Continuity is important because it allows us to see trends in the data.

For any B2B SaaS company, understanding these trends is essential to driving sustainable growth and staying competitive.

We believe this report will be an invaluable resource for SaaS professionals aiming to refine their retention strategies and achieve long-term success.