Ibbaka Valio is the first and only comprehensive SaaS solution for End-to-End Customer Value Management

Vancouver, BC, Canada - July 21st 2022

Ibbaka today released Ibbaka Valio (Valio), a Software-as-a-Service (SaaS) solution for Customer Value Management and Price Optimization. A more comprehensive approach than previously offered, Ibbaka has extended its Value Pricing Dashboard (VPD) to enable Value Storytelling, an important enhancement to the Value to Customer capability.

Valio is a true end-to-end Customer Value Management solution. Valio is the first and only Customer Value Management solution to support BOTH pre-sales (lead to sale) and post-sales (deployment to customer success and retention) aspects of the revenue cycle. The new Value Story feature automates summarizing the economic performance of the offering over time, greatly improving the customer’s perception of value received and thereby reducing churn and improving retention.

“We built Valio to help companies be more successful with new products and price performance”, says Steven Forth, co-founder at Ibbaka., “By helping our customers more comprehensively with Customer Value Management, we are confident our customer’s products will drive revenue faster.”

Valio solves an important challenge that all sales organizations face. Among the top 3 concerns of Sales Professionals is “prospects struggle with my product’s price” (reported by 35% of sales people in the Hubspot Global Survey). Valio is designed to improve pricing performance by improving value management through the following features and benefits:

Key Features

• QUANTIFY the value of the offering (Value Model)

• PRESENT the value of the offering (Value Proposal)

• MONITOR the economic value realized by customer (Value Pricing Dashboard, Value to Customer)

• SUMMARIZE the economic performance of the offering (Value Story)

Key Benefits

• Enforce Value Based Pricing Approach

• Consistently Communicating Value in Sales Process

• Minimizing Price Objections

• Eliminating Unnecessary Discounting, Improving Margins

• Improving Customer Success, Reducing Churn

• Increases to Customer Lifetime Value, Increasing Deal Size

The overall benefit to our customers is more sales wins and increases in revenue growth. The Valio offering has improved Average Deal Size between 50% and 100% and improved Win Rate across many customers.

“The new Valio offering is well positioned to help innovative product companies drive revenue growth” says Karen Chiang, Managing Partner of Ibbaka, “In particular, the Value Storytelling is a real game changer in new sales and customer retention. Finally, customers can recognize the economic value received.”

Availability and Further Insight

Available immediately, the new offering is being rolled out to existing customers in the next few months. 
Additional information on the Valio offering is available on the Ibbaka website at: https://ibbaka.com/platforms-ibbaka-valio

Discover the potential of a “Value to Customer” approach with a demonstration of Valio. Book a demo today.

About Ibbaka 

Ibbaka (https://ibbaka.com) provides software and expertise to enable business growth. Ibbaka optimizes revenue performance through customer value management and talent optimization. Ibbaka leverages data-driven analytical capabilities for unparalleled insights into the drivers for growth and profitability. Ibbaka has a team of experts with over 75 combined years optimizing pricing for world leading companies

Contact Information

PR Contact:  
Liam Hannaford 
email: lhannaford@ibbaka.com

Sales Inquiries:
Karen Chiang, Managing Partner
email: karen@ibbaka.com