The Customer Value Management Platform for b2b saas

Value-Based Pricing, Simplified

Do you know how much money you’re leaving on the table? From sales to customer success, Ibbaka’s Customer Value Management SaaS Platform ensures you’re always connecting & selling value…

Not just features.

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

communicate value, price smarter, and Sell more.

Align Your Entire Organization Around Value

Break down silos between departments. Ibbaka provides a common language of value that unites your product, marketing, sales, and customer success teams. Experience smoother collaboration and a cohesive approach to delivering and capturing customer value.

  • Say goodbye to feature-focused pitches. Our platform equips your sales team with compelling, data-driven value stories tailored to each prospect. Watch as your reps confidently articulate your unique value proposition, leading to higher conversion rates and increased deal sizes.

    LEARN MORE

  • No more second-guessing your pricing strategy. Our value-based pricing approach takes the guesswork out of monetization. You'll optimize your pricing structure to encourage user adoption, drive revenue, and stay competitive in your market.

    LEARN MORE

  • Turn your customer success team into retention and upsell champions. With Ibbaka's authoritative, value-based tools and insights, you'll boost net dollar retention, enhance customer satisfaction, and secure long-term growth from your existing customer base.

    LEARN MORE

  • Harness the power of your customer data without the complexity. Our intuitive dashboards and analytics tools give you clear visibility into value delivery, pricing performance, and growth opportunities across your customer base.

    LEARN MORE

Featured
Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard
Steven Forth
Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard
Steven Forth

The Ibbaka AI Monetization in 2025 survey report is getting a lot of interest as it has the deepest data on how AI-enabled B2B SaaS and B2B AI are being monetized. On January 23 Ibbaka will have a webinar with pricing and monetization experts Mark Stiving and Michael Mansard to go deep into the findings and recommendations.

Read More →
Steven Forth
Customer Value Management for Everyone
Steven Forth
Customer Value Management for Everyone
Steven Forth

Customer Value Management for Everyone. Ibbaka has leveraged generative AI to make customer value management and value based pricing more effective, easier to adopt and evolve, and more affordable. Learn about the new Ibbaka Foundation package and see how it can impact your ARR, ACV and NRR.

Read More →
Steven Forth
Value models trump ROI calculators
Steven Forth
Value models trump ROI calculators
Steven Forth

Value models are a far more powerful frame for customer value management than ROI calculators. Companies that need to communicate value to buyers and document value for customers need a value model and the ability to communicate value in value stories.

Read More →
Steven Forth
AI Monetization in 2025
Steven Forth
AI Monetization in 2025
Steven Forth

Ibbaka’s second Annual report on AI Monetization is now available. The report is based on a survey of more than 300 B2B companies that are bringing AI enabled or AI applications to market. It includes four mini case studies, proposes four emerging packaging patterns and defines three different approaches that companies are taking. The report is essential reading for anyone in the B2B AI applications space.

Read More →
Steven Forth

Join 10,000+ B2B SaaS Leaders Transforming their Value & Pricing Strategies and Boosting Revenue. Subscribe Today.