The Customer Value Management Platform for b2b saas

Value-Based Pricing, Simplified

Do you know how much money you’re leaving on the table? From sales to customer success, Ibbaka’s Customer Value Management SaaS Platform ensures you’re always connecting & selling value…

Not just features.

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

communicate value, price smarter, and Sell more.

Align Your Entire Organization Around Value

Break down silos between departments. Ibbaka provides a common language of value that unites your product, marketing, sales, and customer success teams. Experience smoother collaboration and a cohesive approach to delivering and capturing customer value.

  • Say goodbye to feature-focused pitches. Our platform equips your sales team with compelling, data-driven value stories tailored to each prospect. Watch as your reps confidently articulate your unique value proposition, leading to higher conversion rates and increased deal sizes.

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  • No more second-guessing your pricing strategy. Our value-based pricing approach takes the guesswork out of monetization. You'll optimize your pricing structure to encourage user adoption, drive revenue, and stay competitive in your market.

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  • Turn your customer success team into retention and upsell champions. With Ibbaka's authoritative, value-based tools and insights, you'll boost net dollar retention, enhance customer satisfaction, and secure long-term growth from your existing customer base.

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  • Harness the power of your customer data without the complexity. Our intuitive dashboards and analytics tools give you clear visibility into value delivery, pricing performance, and growth opportunities across your customer base.

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Featured
Why pricing is part of customer value management
Steven Forth
Why pricing is part of customer value management
Steven Forth

Customer Value Management (CVM) is a rapidly growing category of B2B software. These platforms are used to measure the value being delivered to a customer (Value to Customer or V2C) and manage value communication, delivery and documentation. Pricing is integral to value management as customer see value in relation to price and price in the context of value.

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Steven Forth
Ibbaka Wrapped 2024: Webinars & Podcasts
Liam Hannaford
Ibbaka Wrapped 2024: Webinars & Podcasts
Liam Hannaford

Our Wrapped 2024 webinar and podcast recap of cutting-edge strategies in AI monetization, Net Revenue Retention (NRR), and value generation for B2B SaaS. From expert tips, industry leader conversations and interviews - content to make you and your customers a sales and value creation powerhouse.

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Liam Hannaford
The Value Narrative: Integrating Value Across the Customer Lifecycle
Karen Chiang
The Value Narrative: Integrating Value Across the Customer Lifecycle
Karen Chiang

Value is a tory that is told with customers across the customer journey, from pre sales through to customer success. In this post Ibbaka Chief Value Officer Karen Chiang tells the story of the Ibbaka customer value journey. She provides an approach relevant to all B2B SaaS companies. This is a follow up from Karen and Rashaqa Rahman’s PeakSpan Master Class: The Value Narrative – Integrating Value & Improving Engagement Across the Customer Lifecycle.

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Karen Chiang
Will agents replace integrations?
Steven Forth
Will agents replace integrations?
Steven Forth

Agentic technology or AI agents are one of the emerging themes for 2025. What functions can be packaged as agents? How will agents be priced? Integrations are a useful case study. Agentic AI approaches to integration offer more value than automation and will likely take over the highest value applications.

Read More →
Steven Forth

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