Unlock growth with world-class b2b saas pricing expertise

We didn’t invent pricing.
We just make it better.

B2B SaaS Pricing Experts I Increase ARR & Retention I Expand in Your Market

Ibbaka - unlock growth with world-class B2B SaaS pricing expertise
Talk to a pricing expert

Loved by teams with explosive growth targets

Win bigger deals.

Keep customers loyal.

Price for your true impact.

Ibbaka - close larger deals

Want to win better deals?

Quantify your worth—so ‘let us think about it’ becomes ‘where do we sign?’

Ibbaka - retain more customers

Trying to retain customers?

Turn churn into loyalty. Make renewals an obvious choice.

Ibbaka - set fair transparent prices

Not setting fair & transparent pricing?

Even your competitors will wonder what you’re hiding.

Contact pricing expert

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

The kind of growth stats you brag about in quarterly reports.

Stop selling features. start selling value.

How we do it

  • At the core of internal tools is our Value Model Generation Agent - where we use AI to generate a value model. This model is then validated through interviews, your existing data and synthetic data. The value model is at the heart of the Ibbaka approach. The pricing model is derived from it. Value stories are informed by it. New applications are benchmarked against it.

  • Working in conjunction with the value model agent are our pricing agents and professional expertise. With value and pricing information coming together and forming the central data model, Ibbaka connects your value and pricing strategy, empowering experimentation and optimization.

  • Bring together value and pricing models in dynamic dashboards and value stories that enable powerful value centered conversations with your customers and prospects. Use Value Stories to empower your entire B2B sales teams to sell value and not just features and close more deals. Support your customer success teams with defensible value dashboards that result in better customer engagement, reduced churn and increased NRR.

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