As AI transforms industries, pricing strategies must evolve too. Join Steven and Edward to explore cutting-edge models and actionable insights for growth-stage B2B SaaS and AI companies.

Key Takeaways:

Revolutionize Packaging: Discover four game-changing approaches for generative AI—Agents, Co-pilots, Generators, and Service as Software.

AI Pricing Disruptors: Learn how AI-driven models are rewriting the market rules.

Industry Shifts: Dive into Salesforce’s task-based pricing, Microsoft’s consumption-based approach, and Intercom’s outcome-based strategy.

Foundation Models Impact: Understand how these models affect pricing structures and costs.

Pricing Strategy Checkup: Assess if your current strategy needs a reboot.

Adaptation Tools: Get hands-on tactics for navigating the AI economy.

Transform AI into Your Revenue Rocket Fuel

Cut through the noise and unlock the secrets to AI monetization.

AI Packaging That Drives Sales: Unleash four game-changing patterns—Agents, Co-pilots, Generators, and Service as Software.

Investment Insights: Know who’s investing where and why.

Value-Based Strategies: Supercharge your bottom line with tailored approaches.

New Metrics for Success: Measure AI impact like never before.

Outpace the Competition: Stay ahead with cutting-edge strategies.

Don’t just ride the AI wave—dominate it.

Dive deeper into the Value Cycle framework and discover how to:

Tailor Your Strategy: Meet your audience's unique needs with precision.

Position Value: Strategically align value across every customer touchpoint.

Maximize Impact: Identify and leverage high-impact areas within the Value Cycle.

Integrate for Success: Unify value models, packaging, pricing, and storytelling for a seamless customer journey.

Transform Your Customer Journey Map with Practical Insights.

B2B pricing is stuck in neutral. It's slow, cumbersome, and failing to deliver its full potential. But AI is about to change the game. Buyers are already leveraging AI to make informed decisions; it's time for vendors to catch up.

Despite massive investments in B2B pricing systems, results have been underwhelming. Meanwhile, buyers have become more sophisticated, shifting the balance in their favor. How can AI transform pricing and the buying process?

Join Karan Sood and Steven Forth to explore:

AI's Pricing Evolution: From past to future.

Current Challenges: What's holding pricing back.

AI's Impact: Where AI intersects with pricing and buying.

The Future of Pricing: How AI will revolutionize the process.

Takeaway: 5 Actionable Steps to boost your pricing performance today.

Generative AI is revolutionizing SaaS, but monetizing it sustainably is key. This session covers four key approaches for packaging AI, usage-based pricing, and agile strategies to maintain profitability.

Key takeaways:

•GenAI's Impact: How it's reshaping SaaS and creating new opportunities.

•Smart Pricing: Usage-based models aligned with customer needs.

•Packaging for Profit: Strategies to maximize ROI.

•Agile Monetization: Flexible strategies to adapt to AI advancements.

•Industry Frameworks: Actionable monetization strategies from experts.

In their previous session, "Maximizing Value: The Art of Measurement," Karen and Rashaqa provided valuable insights into building a value model, emphasizing its importance in value-based pricing and its benefits across various business functions, including sales, customer success, and product management.

This time, imagine how the Value Cycle can empower your teams to position value effectively, fostering customer engagement and building trust that enhances customer lifetime value.

Key Topics to be Covered:

•Establishing a value-based culture within your organization.

•Creating a comprehensive value cycle for optimal positioning of value—from creation to capture.

Measuring and positioning value throughout the customer journey:

•During the buying process

•Post-sales through customer success

"Pricing an AI product will be a defining question in software for the next few years. AI products offer productivity gains. But greater productivity may reduce the demand for seats over time, ultimately decreasing the size of software markets.” - Tomasz Tunguz, July 11, 2024

Learn from three of the people shaping how generative AI applications are priced.

This webinar will be an open conversation between these three thought leaders with plenty of opportunities for participants to jump in and get their questions answered.

Insights on pricing generative AI apps from the PeakSpan/Ibbaka Net Revenue Retention Report will be shared.

In the fast-paced SaaS world, usage-based pricing is revolutionizing revenue growth and customer satisfaction. Steven and Saurabh will reveal its untapped potential and how it boosts Net Revenue Retention (NRR).

What You'll Learn:

Flexibility That Pays: Why usage-based pricing is winning over software and API providers by offering flexible, value-aligned pricing.

Win-Win Pricing: How to align usage-based pricing with customer value, benefiting both you and your customers.

The NRR Advantage: The hidden benefits of combining usage-based pricing with traditional subscription models for higher NRR rates.

Seamless Integration: Best practices for integrating usage-based pricing into your existing strategy.

Get ready to unlock the secrets of Measuring and Maximizing B2B SaaS Value with another exciting Master Class with PeakSpan Capital and Ibbaka!

In this exclusive session, Karen Chiang and Rashaqa Rahman will dive into the practical steps of:

•The importance of value modeling in B2B SaaS
•Practical steps to build a value model
•Real-world examples of value models in action
•Crafting a compelling narrative on value impact

Generative AI is rewriting (literally) B2B software. Most companies have some sort of development effort underway. How is this new functionality being packaged? How will it be priced?

Generative AI has much higher computing costs than existing applications. Will these higher costs bring cost management back into B2B SaaS pricing? Will it change how companies are valued?

Join Mark Stiving from Impact Pricing and Steven Forth from Ibbaka as they discuss these questions and challenge each other's assumptions.

In this session, Karen and Steven will be discussing how you can leverage intelligent pricing and packaging to minimize churn (optimize gross-dollar retention or “GRR”).

Churn or a poor “leaky bucket” dynamic is challenging and can handcuff growth for any SaaS business. It is one of the main factors that determine Net Recurring Revenue (or “NRR”) and is a good indicator that customers are getting value from the service. Every subscription needs to be able to predict churn and have a playbook to manage customers at risk of churn.

Karen and Steven will give you the tools you need to:
•Predict churn so that you are not taken by surprise
•Prevent churn for the customers you want to keep
•Accept churn when it is the best thing for both parties

Pricing operates as a catalyst for growth, and it is imperative for founders to grasp how to strategically plan and implement price changes. As a company expands, the assignment of pricing leadership becomes pivotal, ensuring that the right individuals guide the pricing strategy in line with growth objectives. Explore these critical aspects in our webinar with industry experts Steven Forth and SEG’s Paul Lachance, founder of Smartware Group (BigfootCMMS), where valuable insights are shared to navigate pricing strategies effectively for SaaS success.

The webinar covers pricing strategies such as:

•Why pricing is a critical growth driver and how it impacts company value

•How to plan and execute price changes

•What metrics to track and how to use pricing to improve those metrics

Finalizing your 2024 plans? Perhaps you're halfway there?

It's time to set fresh goals for success in the coming year and that time is now. Reflect on what strategies have proven effective, identify areas for improvement, and spot opportunities based on their perceived impact and execution difficulty.

Here's a sneak peek into what we'll cover:

•Establishing a robust baseline for 2023
•Defining your 2024 goals with a focus on the role of pricing
•Strategic considerations for a potential price increase
•Incorporating new pricing metrics for enhanced measurement
•Repackaging strategies to reach a broader market
•Effectively leveraging the value proposition in your go-to-market approach

In Q2 2023, we embarked on an extensive survey journey, collaborating with over 300 SaaS companies across diverse verticals, business models, and pricing strategies.

Our mission was to answer the burning questions that keep scale-up entrepreneurs and executives awake at night:

•What verticals boast the highest NRR?
•How does organizational design influence NRR?
•Does your growth motion have an impact on NRR?
•Can pricing metrics shape NRR performance?

We're excited to unveil our discoveries and engage in a deep-dive discussion. Join us for a session that promises to shed light on how you can benchmark your company's performance against industry peers and the actionable steps to achieve best-in-class NRR performance.

(Online) June 14th | 8:30am PST / 11:30am EST

We are thrilled to announce our collaboration with PeakSpan Capital for an upcoming Free Online Master Class titled "Pricing Diagnostics and Rapid Response"

Steven Forth and Karen Chiang will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.

Walk away with tangible steps tailored to your specific needs, enabling you to make decisive pricing improvements with confidence.