B2B pricing has become an overly burdensome and slow and is not delivering on its potential to transform business.

AI has the potential to change how B2B companies price.

Buyers have begun to leverage AI in making buying decisions, vendors need to get back in the game.

Over the past decade 100s of millions of dollars have been invested in B2B pricing systems and consulting, , but the results have been less compelling than anticipated. At the same time, buyers and their procurement organizations have become more sophisticated, tilting the field in their favour. How will AI impact pricing and the buying process?

Karan Sood and Steven Forth have been students of pricing for many years and are directly engaged in the design of new pricing models and applications of AI.

In this webinar they will take us through:

•The history of AI in pricing

•Challenges with current approaches

•Where AI touches the pricing process and the buying process

•How AI will change pricing

The takeaway will be 5 things you can do today to improve performance.

Generative AI is revolutionizing SaaS, but monetizing it sustainably is key. This session covers four key approaches for packaging AI, usage-based pricing, and agile strategies to maintain profitability.

Key takeaways:

•GenAI's Impact: How it's reshaping SaaS and creating new opportunities.

•Smart Pricing: Usage-based models aligned with customer needs.

•Packaging for Profit: Strategies to maximize ROI.

•Agile Monetization: Flexible strategies to adapt to AI advancements.

•Industry Frameworks: Actionable monetization strategies from experts.

In their previous session, "Maximizing Value: The Art of Measurement," Karen and Rashaqa provided valuable insights into building a value model, emphasizing its importance in value-based pricing and its benefits across various business functions, including sales, customer success, and product management.

This time, imagine how the Value Cycle can empower your teams to position value effectively, fostering customer engagement and building trust that enhances customer lifetime value.

Key Topics to be Covered:

•Establishing a value-based culture within your organization.

•Creating a comprehensive value cycle for optimal positioning of value—from creation to capture.

Measuring and positioning value throughout the customer journey:

•During the buying process

•Post-sales through customer success

"Pricing an AI product will be a defining question in software for the next few years. AI products offer productivity gains. But greater productivity may reduce the demand for seats over time, ultimately decreasing the size of software markets.” - Tomasz Tunguz, July 11, 2024

Learn from three of the people shaping how generative AI applications are priced.

This webinar will be an open conversation between these three thought leaders with plenty of opportunities for participants to jump in and get their questions answered.

Insights on pricing generative AI apps from the PeakSpan/Ibbaka Net Revenue Retention Report will be shared.

Kyle Poyar
Kyle has spent the past 15 years working with and advising top startups as a strategy consultant at Simon-Kucher turned VC operating partner at OpenView. He shares tactical insights about how to grow faster in his newsletter, Growth Unhinged, and on LinkedIn.

Michael Mansard
Principal Director of Subscription Strategy at Zuora and EMEA Chair of the Subscribed Institute. Michael is leading important research on monetization of generative AI applications and is active on LinkedIn. He has studied AI pricing and monetization at more than 70 companies.

Steven Forth
Steven is CEO of Ibbaka where he leads pricing strategy. He advises high-growth B2B SaaS companies on value, packaging, and pricing and advises growth-stage companies and their investors on innovation and pricing. See his post on Generative Pricing and connect with him on LinkedIn.

Join Ibbaka’s CEO & Co-Founder, Steven Forth, and Saurabh Agrawal, Co-Founder and CPTO at Zenskar to discover how a hybrid usage-based pricing strategy can boost your net revenue retention, drive growth, and create a more sustainable and profitable business model with Zenskar and Ibbaka.

Unlock the Power of Usage-Based Pricing for Enhanced NRR

In the ever-evolving world of SaaS, usage-based pricing has emerged as a powerful strategy for driving revenue growth and customer satisfaction. Steven & Saurabh will explore the untapped potential of usage-based pricing and its impact on Net Revenue Retention (NRR).

What you'll learn from the webinar:

•Why usage-based pricing is gaining popularity among software and API providers, catering to a growing demand for flexible and value-aligned pricing

•How to effectively align usage-based pricing with customer value, ensuring a win-win scenario for you and your customers

•The hidden advantages of higher NRR rates when combining usage-based pricing with traditional subscription models

•Best practices for seamlessly integrating a usage-based pricing component into your existing pricing strategy

Get ready to unlock the secrets of Measuring and Maximizing B2B SaaS Value with another exciting Master Class with PeakSpan Capital and Ibbaka!

In this exclusive session, Karen Chiang and Rashaqa Rahman will dive into the practical steps of:

•The importance of value modeling in B2B SaaS
•Practical steps to build a value model
•Real-world examples of value models in action
•Crafting a compelling narrative on value impact

Generative AI is rewriting (literally) B2B software. Most companies have some sort of development effort underway. How is this new functionality being packaged? How will it be priced?

Generative AI has much higher computing costs than existing applications. Will these higher costs bring cost management back into B2B SaaS pricing? Will it change how companies are valued?

Join Mark Stiving from Impact Pricing and Steven Forth from Ibbaka as they discuss these questions and challenge each other's assumptions.

In this session, Karen and Steven will be discussing how you can leverage intelligent pricing and packaging to minimize churn (optimize gross-dollar retention or “GRR”).

Churn or a poor “leaky bucket” dynamic is challenging and can handcuff growth for any SaaS business. It is one of the main factors that determine Net Recurring Revenue (or “NRR”) and is a good indicator that customers are getting value from the service. Every subscription needs to be able to predict churn and have a playbook to manage customers at risk of churn.

Karen and Steven will give you the tools you need to:
•Predict churn so that you are not taken by surprise
•Prevent churn for the customers you want to keep
•Accept churn when it is the best thing for both parties

Pricing operates as a catalyst for growth, and it is imperative for founders to grasp how to strategically plan and implement price changes. As a company expands, the assignment of pricing leadership becomes pivotal, ensuring that the right individuals guide the pricing strategy in line with growth objectives. Explore these critical aspects in our webinar with industry experts Steven Forth and SEG’s Paul Lachance, founder of Smartware Group (BigfootCMMS), where valuable insights are shared to navigate pricing strategies effectively for SaaS success.

The webinar covers pricing strategies such as:

•Why pricing is a critical growth driver and how it impacts company value

•How to plan and execute price changes

•What metrics to track and how to use pricing to improve those metrics

Finalizing your 2024 plans? Perhaps you're halfway there?

It's time to set fresh goals for success in the coming year and that time is now. Reflect on what strategies have proven effective, identify areas for improvement, and spot opportunities based on their perceived impact and execution difficulty.

Here's a sneak peek into what we'll cover:

•Establishing a robust baseline for 2023
•Defining your 2024 goals with a focus on the role of pricing
•Strategic considerations for a potential price increase
•Incorporating new pricing metrics for enhanced measurement
•Repackaging strategies to reach a broader market
•Effectively leveraging the value proposition in your go-to-market approach

In Q2 2023, we embarked on an extensive survey journey, collaborating with over 300 SaaS companies across diverse verticals, business models, and pricing strategies.

Our mission was to answer the burning questions that keep scale-up entrepreneurs and executives awake at night:

•What verticals boast the highest NRR?
•How does organizational design influence NRR?
•Does your growth motion have an impact on NRR?
•Can pricing metrics shape NRR performance?

We're excited to unveil our discoveries and engage in a deep-dive discussion. Join us for a session that promises to shed light on how you can benchmark your company's performance against industry peers and the actionable steps to achieve best-in-class NRR performance.

(Online) June 14th | 8:30am PST / 11:30am EST

We are thrilled to announce our collaboration with PeakSpan Capital for an upcoming Free Online Master Class titled "Pricing Diagnostics and Rapid Response"

Steven Forth and Karen Chiang will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.

Walk away with tangible steps tailored to your specific needs, enabling you to make decisive pricing improvements with confidence.