Not everyone will respond the same way to your new packaging and pricing. You must segment your customers and design messaging and programs for each segment. There are many ways to do this - by industry vertical, use case or jobs-to-be-done, package, or size, but for price changes, what works best is to segment by value to customer and value to vendor. The first step is to Understand the Value of your new packaging.

Crafted specifically for Product, Revenue, and Customer Success teams, our Pricing Planning Guide & Checklist ensures your pricing strategies are not left to chance or mirroring competitors. Instead, we provide a pathway to strategic harmonization across departments, fostering a collaborative environment that enhances decision-making based on solid data analysis, structured frameworks, and clear value propositions.

Pricing is a critical aspect of any business, yet it often doesn't receive the attention it deserves. Our Pricing & Value Diagnostic is designed to assist you in quickly evaluating your pricing performance and processes and implementing necessary changes.

Net Dollar Retention is arguably the most important metric in SaaS. In a thriving SaaS business, NDR surpasses 100%, indicating that customer upgrades exceed churn and downgrades. With this checklist, you’ll be able to understand how pricing impacts your company valuation.

Understand how pricing decisions tie into strategy by delving into the traditional Strategic Choice Cascade developed by Roger Martin. Gain valuable insights on connecting pricing to strategy and framing your own choices. Download the Strategic Choice Cascade for Pricing Framework today to shape your strategic decisions effectively.