The Monetizing Generative AI Survey Results conducted by Ibbaka in September 2024 provides a comprehensive analysis of the evolving landscape of generative AI monetization within the B2B SaaS sector. With responses from over 250 industry professionals, the survey highlights distinct pricing strategies for horizontal applications—typically utilizing token and model-based pricing—and vertical applications, which are increasingly adopting agent-based pricing models focused on specific business outcomes.

This report offers valuable insights for SaaS professionals seeking to improve customer retention and reduce churn in an increasingly competitive B2B landscape. For any SaaS company, understanding these trends is essential to driving sustainable growth and staying competitive. We believe this report will be an invaluable resource for SaaS professionals aiming to refine their retention strategies and achieve long-term customer success.

According to OpenView, a staggering 70% of B2B software companies are already investing in AI-enabled capabilities. However, only a mere 15% have developed a concrete strategy for monetizing AI. The year 2024 is primed to mark a pivotal shift toward AI monetization, signifying a significant leap forward in the evolution of B2B software.

In this report, we aim to offer insights into critical questions that weigh on every SaaS and software Founder/CEO, leadership team, and Board of Directors. We explore the projected Net Revenue Retention (NRR) expectations for 2023, identify the SaaS verticals likely to exhibit superior NRR performance, analyze how growth strategies influence NRR performance, examine the organizational designs that yield optimal NRR performance, and investigate the impact of pricing metrics on NRR performance.

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of pricing and customer value management software for their businesses. Through this survey we were able to understand the specific advantages, the value and outcomes that can be achieved from pricing and value management investments.