As adoption of generative AI in B2B accelerates, this research aims to track changes in monetization strategies over time. The survey will help B2B operators think through how to monetize new AI-based functionality and identify strategies used by other companies. Results will inform monetization and pricing strategies for AI-based B2B applications, as well as best practices for monetizing innovation. Investors, analysts, and SaaS operators can use the survey results to understand trends in AI pricing and monetization and benchmark their performance against peers.

PeakSpan Capital and Ibbaka have released the 2nd Annual Net Revenue Retention (NRR) 2024 Survey Results, offering valuable insights for B2B SaaS professionals seeking to improve customer retention and reduce churn. Based on responses from 503 SaaS companies, it highlights significant shifts in NRR performance across various SaaS verticals, driven by the integration of AI technologies in 2024.

Ibbaka and PeakSpan Capital are launching the "Net Revenue Retention 2024" survey, aimed at helping companies benchmark their NRR performance and compare it relative to growth model, package architecture, scale, and industry vertical.

Ibbaka’s Revenue Retention Maturity Model aims to improve customer revenue retention and expansion, crucial for B2B SaaS sustainable growth. The model offers a structured approach to enhance retention processes, utilizing best practices and technology to boost NRR by over 5%. Based on extensive expertise and research, the model helps companies analyze and optimize their net revenue retention (NRR) performance.

Ibbaka proudly announces its recognition as an IDC Innovator in Pricing Optimization for Usage and Recurring Revenue Models, 2024. This accolade underscores Ibbaka's commitment to transforming value and pricing strategies to enhance revenue and retention for SaaS companies.

As AI takes center stage in 2023, the spotlight in 2024 shifts to monetization, as highlighted in Ibbaka's comprehensive research. This report summarizes four distinct approaches to AI monetization in B2B SaaS and Industrial Internet of Things. Each cluster exhibits clear differences in how they measure value and set prices, offering valuable insights into the evolving landscape of AI monetization. Download our AI Monetization 2024 Report.

The comprehensive PeakSpan - Ibbaka survey examining NRR performance took place throughout May and June 2023, capturing extensive insights into Net Revenue Retention (NDR or NRR) performance. This data has been meticulously analyzed across various dimensions including SaaS verticals, packaging architecture, pricing metrics, organizational design, and business focus. While there is an overall expectation of a slight decline in NRR for 2023, a notable divergence emerges between top performers and others in the industry.

As part of this work, PeakSpan Capital and Ibbaka are collaborating on a survey, “Net Revenue Retention 2023,” to help companies benchmark their NRR performance and compare NRR relative to growth model, package architecture, scale, and industry vertical.

Ibbaka today released Ibbaka Valio (Valio), a Software-as-a-Service (SaaS) solution for Customer Value Management and Price Optimization. A more comprehensive approach than previously offered, Ibbaka has extended its Value Pricing Dashboard (VPD) to enable Value Storytelling, an important enhancement to the Value to Customer capability.

To help organizations understand the underlying causes of their pricing problems, Ibbaka is providing a free diagnostic tool. By answering a series of simple questions, organizations can understand the real nature of their pricing challenges, align solutions with business objectives, and find a clear path forward.

The GoFrameworks alignment hub brings together the most important skill and competency frameworks used by educators and employers, along with other important frameworks such as the UN Sustainable Development Goals.

Ibbaka has designed an open competency model for design thinking to help companies understand the skills and capabilities that they need. Competency models accelerate and give direction to efforts to build and apply the new capabilities needed to drive growth.

Accelerate business growth with Ibbaka’s Value Pricing Dashboard. The Ibbaka Value Pricing Dashboard is a software as a service (SaaS) application to help businesses quantify and illustrate the value that they deliver to their customers and to tie value and price together.

Nugg Solutions Corp, (dba TeamFit) has acquired the market insights and pricing platform Ibbaka. The combined company will operate as Ibbaka, with the TeamFit skill insights platform being renamed Ibbaka Talent and the Ibbaka market segmentation, customer targeting and pricing platform Ibbaka Market.