THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Make pricing your strategic edge in 2018
Many of us are now deep in strategic planning for 2018. We are defining goals, setting priorities and marshalling resources. What role will pricing play in your 2018 strategy?
To Innovate or Not to Innovate – That is a Pricing Question
Customers want choice. That is a fact. According to a global Nielsen survey, 63% of customers around the world want manufacturers to offer a new product.
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