THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Value to Customer (V2C) is as important as Customer Lifetime Value (LTV)
Customer lifetime value (LTV or CLV) is a critical metric for many companies in the subscription economy. But before your LTV comes V2C (Value to Customer). Understanding how you will create value to your customers over time should come before estimates of LTV and LTV and V2C need to be kept aligned.
The Power of Pricing – From Price Taker to Price Maker
Pricing is ubiquitous in our everyday lives yet pricing seems to be at the periphery of most business decisions.
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