THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Truncated GBB: A SaaS anti-pattern

Many consider GBB to the gold standard for SaaS packaging and pricing. This is not actually true, but it is a very useful approach for many SaaS companies. Its popularity has led to an anti-pattern, truncated GBB.

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