THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Segmentation, Value-Based Pricing Steven Forth Segmentation, Value-Based Pricing Steven Forth

What Ibbaka can do for you in 2018

At Ibbaka we are looking forward to 2018, and to helping our clients price their offers more effectively. Pricing begins with a deep understanding of emotional and economic value and is built on a foundation of market segmentation and customer targeting. So that is where we start. We help to find your pricing strategy, set prices and then to collect and interpret data so that your pricing can evolve and shape the market.

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