THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches
Second generation generative AI applications are appearing on the market and with that is coming a change in pricing. First generation applications tended to copy existing pricing models, but now that buyers and sellers are becoming more familiar with generative AI generative pricing is moving from consumption to hybrid and generative approaches.
How OpenAI prices inputs and outputs for GPT-4
GPT4 and other Large Language Models (LLMs) are driving innovation across the B2B SaaS sector. But how will these foundational technologies be priced and how will this impact SaaS prices generally? We take a look at the pricing model for GPT4.
When to price using revenue value drivers, when to price using cost value drivers
In a tough stretch for the tech sector AI, and especially content generation AI, has been getting a lot of love. This is only sustainable if these AIs are creating value and that value can be priced. How can we do this?
How pricing models impact growth rate
Pricing model has a big impact on revenue growth. And as the business environment changes the pricing model should change too. The Maxio Institute has recently published its 2023 Growth Market Report. We look at the lessons this has for pricing design and execution at SaaS companies.
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