THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Best Practices Steven Forth Best Practices Steven Forth

Key business questions for pricing excellence

Ibbaka helps you execute on value-based pricing. This is a pricing strategy where your price is based on the differentiated value you provide to your customers. The alternatives to value-based pricing are cost-plus pricing (good for contracts where the deliverables are poorly defined and controlled by the client), transactional pricing (what happens with commodities), market following pricing (if you have little pricing power) and various forms of auctions (growing in importance as M2M pricing becomes more common).

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