THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Design your Free Offer to Generate Product Qualified Leads (PQLs)
One of the hot topics in Product-Led Growth (PLG) is the idea of Product Qualified Leads (PQLs). We have long had Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). We now have Product Qualifies Leads (PQLs). How do you design your free offer to generate PQLs?
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