THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Pricing strategy, Best Practices Steven Forth Pricing strategy, Best Practices Steven Forth

Is your pricing a frozen accident?

In many industries the pricing metric and even pricing levels are frozen accidents. They were established in the past for reasons no longer known and endure through convention. Look at your pricing and ask questions. “Why this pricing metric?” “Whose interests does this pricing metric serve?” “How does pricing shape profit pools?” Pricing’s past does not need to determine its future.

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