THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Steps on the path to generative pricing
Generative pricing emerged as a response to the pricing requirements of second generation generative AI applications, but the five steps at the heart of the approach are generally applicable. They provide a foundation for a new approach to price optimization, one based on the value being delivered.
Questions to ask before hiring a pricing consultant
When and how do you hire a pricing consultant? Pricing consultants have the power to streamline your pricing strategies and enhance profits, yet they may also complicate matters with too much analysis. This article offers crucial advice on when and how to choose a pricing expert wisely.
Net Revenue Retention impacts the value of your company
Net Revenue Retention (NRR) or Net Dollar Retention (NDR) will be a key way that B2B SaaS companies demonstrate their value to investors in 2023. Pricing will play a critical role in how companies improve NRR and NDR. As you price to improve NDR in 2023, plan for how this will position you in 2024.
What do we mean by 'price optimization'? Conversations from the PPS Fall Conference
One of the background conversations at the Professional Pricing Society’s Fall Conference was ‘what do we mean when we say '“pricing optimization”?’ There are several ways to interpret this common term. What do pricing professionals mean?
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