THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How to price ... Ibbaka guides to value-based pricing decisions and tools
Ibbaka is sharing a comprehensive set of value-based pricing decision guides and tools that you can use in your product and services management, marketing and sales and customer success work. Build your business on the value you deliver to your customers (V2C or Value to Customer). Let us know what pricing decisions you need to make and what tools will be of most value to you.
How to price customer success - what is your monetization strategy?
Customer success has emerged as the foundational discipline in the subscription economy. Delivering on its promise requires significant investments, and management teams sometimes struggle to understand and justify these investments. On the other hand, customers can balk at being asked to pay to achieve what has been promised to them. Here is a guide to how you should think through pricing customer success.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.