Net Dollar Retention

State of the Industry
High Performers vs. The Rest

Net Revenue Retention (NRR, also known as Net Dollar Retention or NDR) is one of the best leading indicators of SaaS company performance. It is the revenue a company will generate from its existing customer base without adding any new customers.

In May and June of 2023, PeakSpan and Ibbaka partnered to survey the SaaS industry on NRR. Three hundred and forty-one (341) companies from various SaaS verticals responded.

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