Value drives the subscription economy

Become a Value-Driven Sales Powerhouse

Ibbaka is the Customer Value Management Platform for B2B SaaS

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

communicate value, price smarter, and Sell more.

Align Your Entire Organization Around Value

Break down silos between departments. Ibbaka provides a common language of value that unites your product, marketing, sales, and customer success teams. Experience smoother collaboration and a cohesive approach to delivering and capturing customer value.

  • Say goodbye to feature-focused pitches. Our platform equips your sales team with compelling, data-driven value stories tailored to each prospect. Watch as your reps confidently articulate your unique value proposition, leading to higher conversion rates and increased deal sizes.

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  • No more second-guessing your pricing strategy. Our value-based pricing approach takes the guesswork out of monetization. You'll optimize your pricing structure to encourage user adoption, drive revenue, and stay competitive in your market.

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  • Turn your customer success team into retention and upsell champions. With Ibbaka's authoritative, value-based tools and insights, you'll boost net dollar retention, enhance customer satisfaction, and secure long-term growth from your existing customer base.

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  • Harness the power of your customer data without the complexity. Our intuitive dashboards and analytics tools give you clear visibility into value delivery, pricing performance, and growth opportunities across your customer base.

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Featured
Can Cybersecurity Companies Leverage Outcome Based Pricing?
Steven Forth
Can Cybersecurity Companies Leverage Outcome Based Pricing?
Steven Forth

Outcome or results based pricing is a dominant theme in B2B SaaS these days. But can cybersecurity companies leverage this? How does one price for what you prevent happening? Cybersecurity pricing will evolve over the next decade to use outcome based pricing where possible.

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What research is critical for developing GenAI pricing models?
Edward Wong
What research is critical for developing GenAI pricing models?
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Good pricing requires good data, and one place that data comes from is market research. But what kind of research? Begin with a value model and quantify it with qualitative research and data analysis. Model your costs and test willingness to pay. And don’t forget to see what the competition is up to!

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Agent AI - an emerging packaging pattern
Steven Forth
Agent AI - an emerging packaging pattern
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AI agents are emerging as a standard way to deliver AI functionality, especially in B2B. This has been underlined by Salesforce’s recent Agentforce announcements. Agent pricing is evolving from inputs and number of agents to actions and outcomes. This evolution is framing how we think about pricing generativeAI.

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The Customer Value Manager - Role Description
Amar Dhaliwal
The Customer Value Manager - Role Description
Amar Dhaliwal

The customer value manager will play a key role in future SaaS. Going beyond what customer success, sales or pricing do, this role is accountable for ensuring that customers are getting value and that the vendor is getting paid appropriately. Ambitious young leaders should aspire to this role.

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Amar Dhaliwal

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