The Customer Value Management Platform for b2b saas

Sell with clarity. Price with confidence.

Ibbaka’s Customer Value Management platform ties pricing to customer value, making every deal a win-win.

Trusted by high-growth B2B SaaS companies

Ibbaka’s Customer Value Management (CVM) platform is purpose-built for B2B SaaS companies looking to unlock growth by aligning pricing, sales, and customer success strategies with delivered value. By integrating value models, pricing tools, and advanced analytics into one platform, Ibbaka empowers you to:

Close larger deals by clearly articulating the unique value of your solution.

Retain more customers by proving ongoing impact and ROI.

Set fair, transparent prices that reflect the true worth of your product or service.

With Ibbaka, you can confidently manage the entire customer value lifecycle—from acquisition to retention and expansion—ensuring every deal is a win-win.

Sell Value, Not Features

Empower your sales team with dynamic value stories tailored to each prospect.

  • Shift from feature-focused pitches to outcome-driven conversations that close bigger deals faster.

  • Increase win rates by demonstrating measurable impact and aligning solutions with customer needs.

Prove Impact, Retain Customers

Build trust and loyalty by consistently proving ROI throughout the customer lifecycle.

  • Reduce churn by tracking and visualizing value delivery with intuitive dashboards.

  • Identify upsell and cross-sell opportunities that drive growth from existing accounts.

Optimize Pricing, Maximize Growth

Align pricing strategies with the actual value delivered to customers using Ibbaka’s unique value-price mapping tools.

  • Test and refine pricing models to boost revenue while maintaining fairness and transparency.

  • Stay competitive by leveraging AI-powered analytics to align pricing with customer outcomes and market trends.

Why Choose Ibbaka?

Trusted by SaaS leaders to improve deal size, retention rates, and pricing strategies.

Key Features of Ibbaka’s CVM Platform

  • Tailor propositions for every prospect and customer using customizable tools.

  • Track ROI throughout the entire customer lifecycle with interactive dashboards.

  • Align prices with delivered outcomes for fair and transparent pricing strategies.

  • Identify growth opportunities and optimize pricing using real-time insights.

  • Connect effortlessly with CRM and customer success tools for streamlined workflows.

Ibbaka in Action

“Ibbaka has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction.”

JEFFREY WALTON, VP BUSINESS OPERATIONS & STRATEGY, SIMON DATA