value drives the subscription economy

Communicate Value, Price Smarter, and Grow Faster

Ibbaka helps SaaS companies achieve greatness by digitizing value and price engineering across sales and customer success teams.

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

Price smarter, sell better and grow faster.

Digitize Value and Price Engineering Across Sales and Customer Success Teams

Ibbaka’s value and price engineering platform ensures your sales and customer success teams consistently talk to your customers about the value you are delivering and connect it to pricing that drives growth.

  • Roll out value based selling strategies with Ibbaka to consistently close more deals, drive down Customer Acquisition Costs and boost Average Contract Values.

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  • Unlock the full potential of your customer success strategy with Ibbaka. Leverage our authoritative, value based tools, insights, and analysis to boost net retention, enhance customer satisfaction, and secure growth.

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  • Eliminate pricing uncertainties with Ibbaka. Use our value based pricing approach to optimize monetization, encourage user adoption and drive revenue. Make your pricing as smart as the products you create.

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  • Support innovators in building the next great SaaS companies and increase the value of your investments. Use Ibbaka solutions to accelerate growth, improve retention and achieve value management and pricing excellence across your entire portfolio.

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  • Less than 1% of SaaS companies reach $10m ARR. Increase your odds with Ibbaka value and pricing platform to grow revenue, scale operations, and build your brand.

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Featured
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Amar Dhaliwal
What’s a Customer Value Manager and why you need one
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Value-based selling has become a cornerstone strategy for many businesses. Executing this strategy effectively without a robust, detailed, validated, and configurable value proposition presents significant challenges. Central to overcoming these challenges is the development and utilization of value models. These models are essential for articulating the unique value a product or service offers and ensuring alignment with customer needs.

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The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches
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Second generation generative AI applications are appearing on the market and with that is coming a change in pricing. First generation applications tended to copy existing pricing models, but now that buyers and sellers are becoming more familiar with generative AI generative pricing is moving from consumption to hybrid and generative approaches.

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Key findings from the PeakSpan Ibbaka Net Revenue Retention Research
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What were the key findings from the PeakSpan Ibbaka NRR Survey for 2024? There is a growing cluster of disruptive companies with emergent patterns. Some companies in this cluster have the unexpected pattern of high churn with high revenue expansion. Dedicated teams responsible for expansion revenue are outperforming. There are early indications that Machine to Machine companies will have strong NRR performance. Packaging patterns have an impact on NRR performance.

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Generative pricing: agent pricing evolution
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Generative pricing: agent pricing evolution
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AI agents are emerging as a standard way to deliver AI functionality, especially in B2B. This has been underlined by Salesforce’s recent Agentforce announcements. Agent pricing is evolving from inputs and number of agents to actions and outcomes. This evolution is framing how we think about pricing generativeAI.

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