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Liam Hannaford Liam Hannaford

AI Monetization in 2025: Standard Patterns Emerge for AI Application Packaging and Pricing

Ibbaka has released its 2nd annual report on generative AI Monetization in B2B applications, offering crucial insights into the evolving landscape of AI pricing and packaging strategies for 2025. The report, based on data from over 300 companies, reveals that customer success agents are emerging as the primary AI application in B2B, with over 50% adoption rate, while four dominant packaging models (agents, co-pilots, generators, and service as software) are coalescing.

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Our customers see their average contract value increase 2X-4X, and their NDR (Net Dollar Retention) improve by approximately 10%