AI Monetization in 2025: Standard Patterns Emerge for AI Application Packaging and Pricing
VANCOUVER, BC, JANUARY 9, 2025 / -- Ibbaka Performance Inc. (“Ibbaka”), a provider of pricing optimization and customer value management software has released the results of its second annual report on the monetization of generative AI for B2B applications.
Pricing and packaging of AI applications have emerged as a key challenge for the B2B software industry. Over the past two years, there has been heavy investment in AI innovation and in second-generation AI applications for B2B that are entering the market. How are these applications being packaged and priced? Ibbaka conducted market research and an extensive survey in November and December 2024 that gathered information from more than 300 companies. This is the second year Ibbaka has published a report on AI monetization.
"Understanding AI monetization and pricing is something all B2B marketing teams need to focus on in 2025,” says Mark Stiving, founder of Impact Pricing and a leading expert on B2B pricing. “This report provides the context people need to make effective decisions. Ibbaka is a leader in how to package and price generative AI innovations."
The report's key findings include:
Customer success agents are the killer app for B2B AI with more than 50% of respondents saying they are adopting
Four packaging and monetization are coalescing: agents, co-pilots, generators, and service as software - communicating value and pricing will be easiest within one of these patterns
Sustaining and disruptive applications are both getting traction but sustaining innovations dominate - sustaining innovations generally use conventional pricing (like per user) and act by improving existing value drivers
Flexible pricing models are winning - this could be some form of outcome-based pricing like Intercom or transferable credits like Box
The Ibbaka AI Monetization in 2025 report includes mini case studies (Salesforce Agentforce, Cana and Figma, Box, Intercom, and Zendesk and more than 30 charts providing in-depth insights into packaging and pricing patterns in generative AI for business applications.
Access and Download the Report Here.
About Ibbaka
Ibbaka is a pioneering Customer Value Management (CVM) platform that empowers B2B SaaS companies to optimize value delivery and pricing across the entire customer lifecycle. Our innovative solution enables organizations to define, communicate, and demonstrate value, leading to improved sales performance, higher customer retention and lifetime value, and accelerated growth.
Through configurable and highly flexible value models, dynamic and interactive value stories and visualizations, AI-powered analytics, and seamless integration with CRM and customer success tools, Ibbaka transforms how businesses understand, communicate, and capture customer value. Our unique ability to connect pricing models with value models allows companies to justify value-price ratios and capture fair pricing aligned with delivered value.
Learn how leading companies such as ABB, BMC Software, BD, and Simon Data use Ibbaka at https://www.ibbaka.com/
