THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Do you have a Customer Value Management Strategy for 2023? - A survey
Pricing and customer value management is an emerging business practice that manages value to customer (V2C) over the lifecycle of the customer engagement. Managing value entails creating, communicating, delivering, documenting and then capturing a fair share of the value created through pricing. Help define this category by participating in this survey.
Price and Customer Value Management for Customer Success
One of the most crucial roles in a subscription business is customer success. Communication of the value offer to the customer and ensuring that the value promised to the client is fulfilled are the responsibilities of customer success. Healthy renewal rates, increased Customer Lifetime Value (LTV), and more success with up-sell and cross-sell opportunities are all ensured by consistent value communication and measurement of value supplied to the customer.
Your Pricing Decisions are Shaped by Value Delivery Patterns
B2B companies now have a consistent method for their sales teams to assist their buyers in making a case for investment. Customer Value Management (CVM) has provided our customers with a solid foundation for increasing revenue faster in the future.
The Art of Value Storytelling - Ed Arnold at PPS Spring 2022 Conference
Ed Arnold will be giving a talk at the Professional Pricing Society’s Spring Conference in Chicago on “The Art of Value Storytelling”. Ed has deep experience developing value models for B2B companies and using these models to inform pricing design. The model is what lies below the water, what most customers want to hear is the value story.
Unbundling value to align packages with customer segments
Pricing design work often needs to include an unbundling phase. The current offer gets broken down into its key parts so that the contribution of each aspect to value can be understood. These function to value mappings are then connected to a value-based market segmentation in order to repackage offers so that they can be priced.
Pricing across maturity models
How can a maturity model help you with your pricing strategy? It all comes back to what drives value. Different stages of a maturity model drive value in different ways and therefore, influence how they should be priced
Unlocking Creativity and Genius - Using Art to Unlock Innovation
There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.
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