Do you have a Customer Value Management Strategy for 2023? - A survey
Rashaqa Rahman is a Principal Consultant at Ibbaka. See her Skill Profile on Ibbaka Talio.
Please take our survey on pricing and customer value management
Customer value management is an emerging business practice that manages value to customer (V2C) over the lifecycle of the customer engagement. Managing value entails creating, communicating, delivering, documenting and then capturing a fair share of the value created through pricing.
Creating a business with value at the center requires a commitment to ongoing value creation for customer stakeholders. In depth understanding of how value is created for the customer is foundational to designing fair and effective value-based pricing, as well as positive customer experiences across the lifecycle of the customer engagement. One of the goals of taking a customer centric approach to value is to create long term value for the customer that paves the pathway for renewals and upselling opportunities.
At Ibbaka we help organizations understand how they create differentiated value, how to price to capture a share of the value created, as well provide the means to implement the value-based pricing solutions through our pricing and customer value management platform Valio.
Valio helps organizations communicate the value of their offer over the customer engagement and to justify price. It also documents pricing and value being delivered over time and aggregates data across customers - providing a rationale for ongoing investment. Additionally, the platform enables sales and customer success teams to create a narrative of the value their product offers for their customers.
Ibbaka Valio has some of the following key features:
QUANTIFY the economic value of the offer (Value Model)
PRESENT the value of the offering (Value Proposal)
MONITOR the economic value realized by the customer (Value to Customer, Value Pricing Dashboard)
COMMUNICATE (the economic performance of the offering through a Value Story)
PRICE the offer based on value estimated
As part of our ongoing commitment to continue evolving our best in class customer value management platform, we would like to hear from you:
What role does customer value management play in our 2022 growth strategy?
Have you considered a customer value management platform to support your growth strategy?
How can a customer value management platform create value for you and your organization?
Please share your thoughts on pricing and customer value management with us
In appreciation of your time, we will be happy to share survey insights with you.
