**Steven Forth** is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.

PeakSpan Capital and Ibbaka are conducting their second annual survey to better understand current and go-forward expectations for Net Revenue or Net Dollar Retention (NRR or NDR) and the actions that drive improvement.

“Strong retention performance is paramount to any successful B2B software scale-up. We're privileged to continue our collaboration with the Ibbaka team on this survey to help software or SaaS businesses benchmark their performance against their peer set and identify best practices to maximize performance, given the criticality of retention as a measure of overall health, capital-efficient growth, and valuations. We’re excited to build on the success of our inaugural survey from last year (2023) to amplify the quality (and depth) of insights and reach across the B2B SaaS scale-up community,” says PeakSpan Capital Partner, Sanket Merchant.

This is a follow-up from the 2023 survey (available here). The information will be used to help companies benchmark and adopt best practices.

Taking this survey will help B2B operators

Think through your own performance on NRR
Identify the strategy and tactics being used to improve NRR performance

The results of the survey will inform

NRR benchmarking by SaaS vertical and growth model
Best practices for NRR management

The survey is referenced by investors and analysts who need to understand trends in NRR performance and by SaaS operators who want to compare themselves with their peers and identify best practices.

Please take the 2024 NRR survey.

Ibbaka also offers a free NRR Diagnostic Service for companies interested in benchmarking themselves.

PeakSpan Capital is a growth equity firm based in New York City and San Mateo. Having partnered with over 40 high-growth software businesses and with $1.5B+ in AUM, PeakSpan’s mission is to be the partner of choice for growth-stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes. PeakSpan combines deep domain expertise within a select number of themes with a proprietary technology platform providing visibility into company and market performance to help disruptive entrepreneurs drive resilient, risk-adjusted value creation. To learn more about PeakSpan Capital and its portfolio, please visit www.peakspancapital.com.

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