THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

AI monetization in 2025 survey opens

There have been large investments in AI since the release of ChatGPT 3.5 back in November 2022. VC firms have poured money into startups and existing firms have shifted R&D priorities to implement AI-based functionality. We are now seeing the emergence of second generation generative AI apps for B2B and new approaches to pricing. In the second edition of this survey we ask about shifting attitudes towards AI and emerging monetization paradigms.

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Steven Forth Steven Forth

Ask your questions on generative AI monetization

Join our Sept. 19 roundtable on generative AI monetization. Kyle Poyar from OpenView and Growth Unhinged, Michael Mansard from Zuora and Steven Forth will have an open conversation on how second generation applications are getting priced and monetized. Take this three minute survey and prime your questions for this important session.

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Steven Forth Steven Forth

Peakspan Ibbaka NRR Survey 2024

Peakspan and Ibbaka collaborate each year on a survey to understand how B2B SaaS companies approach Net Revenuer Retention (NRR). The survey results are used to benchmark NRR performance by SaaS vertical and to help SaaS operators improve NRR performance.

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Steven Forth Steven Forth

AI Pricing: AI monetization in 2024 survey

Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.

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Do you have a Customer Value Management Strategy for 2023? - A survey

Pricing and customer value management is an emerging business practice that manages value to customer (V2C) over the lifecycle of the customer engagement. Managing value entails creating, communicating, delivering, documenting and then capturing a fair share of the value created through pricing. Help define this category by participating in this survey.

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Karen Chiang Karen Chiang

Driving Business Value Using a Value Pricing Dashboard

Pricing dashboards are a critical tool for managing pricing and connecting pricing to value. How does your company track this today? What will a state of the art value and pricing dashboard look like? Please contribute to our short survey.

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Steven Forth Steven Forth

The Critical Questions to Ask about Pricing in 2022

What questions should you be asking about your pricing as we begin 2022? The potential impact of inflation is one. Higher interest rates are another. How will you use pricing to increase the value of your company?

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Steven Forth Steven Forth

What is your 2022 growth strategy? A simple survey

There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales-led growth, or product-led growth, or service-led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022? Please take the survey. The results will be shared in March 2022.

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