THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

NRR performance analysis: four examples

NRR (Net Revenue Retention) performance varies widely. Here we share four examples from the PeakSpan Ibbaka NRR Survey for 2024. Understanding the performance of other companies can help you devise the strategy to improve your own.

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Steven Forth Steven Forth

A quick guide to net revenue retention factor analysis

Most SaaS companies know their Net Revenue Retention (NRR) number. They even know the trend. But NRR is composed of several different factors. It is not enough to know top level NRR. One needs to understand each of the six NRR factors, how they are trending and how they interact.

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Steven Forth Steven Forth

Some companies are still driving outstanding NRR performance

There has been a lot of doom and gloom about trends in Net Revenue Retention. But there are still some companies driving extraordinary performance. We look at one example from the open PeakSpan Ibbaka Survey on Net Revenue Retention in 2024.

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Steven Forth Steven Forth

Which NRR factor are you prioritizing?

Net Revenue Retention depends on more than churn/retention. There are six factors that determine NRR. Which are you prioritizing? Take the PeakSpan Ibbaka 2024 NRR Survey and we will share out insights.

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Steven Forth Steven Forth

Peakspan Ibbaka NRR Survey 2024

Peakspan and Ibbaka collaborate each year on a survey to understand how B2B SaaS companies approach Net Revenuer Retention (NRR). The survey results are used to benchmark NRR performance by SaaS vertical and to help SaaS operators improve NRR performance.

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Karen Chiang Karen Chiang

Protect Revenue Retention - Look at Churn

Churn is the first of the six Net Revenue Retention Levers to look at. Begin by understanding the natural rate of churn for your solution. If you are above the natural rate of return, then churn is where you need to focus. Ibbaka can help you use value and pricing to reduce churn.

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Steven Forth Steven Forth

What is driving your Net Revenue Retention (NRR)? Poll Results

NRR is the critical metric for SaaS companies and measures the organic growth from within the customer base. There are different ways to drive NRR: reduce churn, grow revenue with current customers and discourage revenue shrinkage. As we near the end of Q1 2024, what are SaaS companies prioritizing?

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Liam Hannaford Liam Hannaford

Net Revenue Retention Webinar - Unlocking the Secrets to SaaS Success

On October 4th, Ibbaka will join with our partner PeakSpan to give a webinar on the results of the Net Revenue Retention research. Join Sanket Merchant (PeakSpan), Srinivas Somayajula (formerly Calendly) and Steven Forth (Ibbaka) and get insights into best practices in Net Revenue Retention.

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Steven Forth Steven Forth

Pricing and NRR: The PeakSpan Ibbaka NRR Survey Results

The PeakSpan - Ibbaka survey on NRR performance was conducted in May and June of 2023 and gathered deep data on Net Revenue Retention (NDR or NRR) performance. Data are analyzed by SaaS vertical, packaging architecture, pricing metrics, organizational design and business focus. Overall, NRR is expected to decline slightly in 2023, but with a clear divergence between the best and the rest.

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Steven Forth Steven Forth

Pricing and NRR: The Six Factors to Manage

The PeakSpan - Ibbaka survey on NRR performance uses the six NRR factors to get deeper insights than is possible with a more generic approach. You have to understand how much each of the factors is impacting NRR in order to put together an effective strategy.

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Steven Forth Steven Forth

Pricing and NRR: What are the key questions?

At SaaStr, Ibbaka and PeakSpan will be releasing a major survey on Net Revenue Retention (NRR also known NDR for Net Dollar Retention). What are the key business questions that SaaS leaders should be asking about NRR? What are the critical benchmarks?

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Steven Forth Steven Forth

Prioritizing NDR growth choices

With six levers to use to improve NDR where should you focus your effort? Make sure churn is under control then look for where you can have the biggest impact.

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Steven Forth Steven Forth

NDR Growth Tactics 6: Managing Churn

The sixth NDR lever is churn management. Churn is the great enemy of SaaS businesses and understanding why churn is happening and how to reduce it is a critical part of managing a SaaS business. Churn is the denominator in the equation for customer lifetime value.

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Steven Forth Steven Forth

NDR Growth Tactics 5: Reduce Package Down-sell

The fifth NDR lever is reducing downsell, where customers move from a more expensive to less expensive package. How can one avoid this, or at least minimize the impact? We explore this challenge here.

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Steven Forth Steven Forth

NDR Growth Tactics 4: Avoid Package Shrinkage

The fourth NDR lever is avoiding, or minimizing, package shrinkage. One thing that can reduce NDR is reduction in revenue from an existing package. What can we do to eliminate, or at least minimize, in package shrinkage?

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Steven Forth Steven Forth

NDR Growth Tactics Webinar | May 11, 2023

Join Karen Chiang and Steven Forth for a webinar on tactics to improve Net Dollar Retention, sponsored by Vantec, WUTIF and EFund. May 11, 2023 at 8:00 AM Pacific Time.

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