THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Maximizing Value: The Art of Measurement: PeakSpan & Ibbaka Masterclass Q&A
On June 5th, Ibbaka presented at PeakSpan’s Master Class series. We explored practical steps for building a robust value model, a key tool for value-based pricing. This model, crucial for sales, customer success, and product management, helps estimate economic value. In this blog post, we elaborate on questions from the session.
Are you leaving money on the table?
In the Sixth Edition of The Strategy and Tactics of Pricing, Tom Nagle and Georg Muller introduce the Value Cascade. This is a powerful framework for identifying value and pricing leaks. Use it to ask yourself hard questions about how you create, communicate and capture value.
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