THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Value Driver Priority and Pricing Under Growth and Interest Rate Scenarios
As you plan pricing actions for 2023, take into account more than one scenario. Two of the critical uncertainties are around interest rates and economic growth. These combine to call different value drivers to the top of a buyer’s mind. The relative importance of different value drivers for target segments has a big impact on pricing strategy and execution.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.