THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Value drivers can impact your customer's balance sheet

Value based pricing relies on a deep understanding of value drivers. In B2B pricing, the focus is often on economic value drivers. Most economic value drivers concern the profit and loss statement. But in some cases there are value drivers that impact the balance sheet. Understanding balance sheet value drivers is an important part of value based pricing.

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