THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The risk discount and pricing power
There is an unspoken discount that most SaaS companies are faced with. This is the risk discount. Buyers are not sure if your product will deliver the value you claim it will, and that they hope it will, so they levy a risk discount. One way to improve your pricing power and increase your price is to reduce this perceived risk.
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