THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Rashaqa Rahman Rashaqa Rahman

Assessing organizational approaches to pricing, segmentation and value creation - how to get started

Have you ever wanted to pause and take an outside-in view into your organization’s approach to pricing, positioning and value creation? At Ibbaka, we understand that assessing one’s market approach is not an easy undertaking. We want to enable both new and mature organizations to take a disciplined approach to assessing their pricing and go-to-market strategy. Which is why we have designed a The Ibbaka Self-Assessment Tool to get you started.

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