THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Interviews, Pricing Excellence, Best Practices Steven Forth Interviews, Pricing Excellence, Best Practices Steven Forth

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Craig Zawada, a pricing expert with a rich background in consulting and technology, shares insights from his journey in shaping pricing strategies. From pioneering concepts in pricing at McKinsey to driving innovation at PROS, Zawada discusses the evolving role of pricing in the digital and AI era.

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