THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Best Practices Steven Forth Best Practices Steven Forth

Who are you creating value for?

Ibbaka is a value-based pricing company. To do value-based pricing, one has to ask who the value is being created for. This impacts everything from product and services deign, to pricing to communication and sales strategy. A holistic view of value and stakeholders can transform how one thinks about pricing.

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