THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Ed Arnold Ed Arnold

Integrating Value-Based Pricing with Product Leadership - an interview with Ed Arnold

Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.

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