THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How to price ... Ibbaka guides to value-based pricing decisions and tools
Ibbaka is sharing a comprehensive set of value-based pricing decision guides and tools that you can use in your product and services management, marketing and sales and customer success work. Build your business on the value you deliver to your customers (V2C or Value to Customer). Let us know what pricing decisions you need to make and what tools will be of most value to you.
Pricing in the context of strategic choices
Pricing touches strategy on many different levels, from getting alignment on winning aspirations all the way down to how systems are used and configuration is done. It is one of those things that integrates a company. This post explores pricing in the context of organizational strategic choices
Make pricing your strategic edge in 2018
Many of us are now deep in strategic planning for 2018. We are defining goals, setting priorities and marshalling resources. What role will pricing play in your 2018 strategy?
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