Change is everything, and everything is changing. Nothing stands still. Observing the change and acting upon the insights is critical, especially in the dynamic world of SaaS companies. That is why we are adding a new analytics module to the Ibbaka Valio platform.

Value is the driving force behind many actions—personal or business. As a result, we all carry a priority list organized around things important to us - the value that emerges from activities, products, services or engagements. Ibbaka Valio connects many elements into a compelling value story.

Discover the transformative potential of strategic pricing with Ibbaka. Our insights on dissecting Roger Martin’s Strategic Choice Cascade, crafting winning aspirations, targeting high-value market segments, and executing tactical decisions to connect value metrics with pricing strategies.

Mountain Equipment Co-op (MEC) was an important part of how Vancouver imagined itself. It failed in September 2020 and was sold to private equity. Could a subscription model have saved the co-op, forcing it to pay less attention to growth and more attention to its members?

Coming back from maternity leave during a pandemic has reframed my understanding of the importance of emotional and community value drivers. At Ibbaka we have always included emotional value drivers in our analysis. Recently we have added community value drivers. We have recently been focussing on trust. As a mother with a child in daycare I have a real appreciation of the value of trust and its implications for pricing.

Research has found that emotional value drivers play an important role in B2B pricing. In our recent work Ibbaka has found that it can be just as important to consider community value drivers, the positive (or negative) impacts a product or service has on the wider community. Including community value in market segmentation, customer targeting and positioning gives important pricing insights.