THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Will generative AI require new approaches to pricing?

A recent poll found that 40% of pricing, design and product management leaders believe that generative AI will require new approaches to pricing. What might these new approaches look like? We explore this using concept blending with the help of generative AI.

Read More
Steven Forth Steven Forth

Service-Led Growth is habit forming

Service-led growth is driven by a positive feedback cycle. This cycle has a lot in common with the cycle that leads us to form good (and bad) habits. A concept blend of service-led growth and the habit cycle gives new insights into how to make service-led growth work.

Read More

Never miss an update

Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.