THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Are AI agents sustaining or disruptive innovation for B2B SaaS?
How will AI agents restructure the B2B SaaS sector? One frame for this is Clayton Christensen’s framework of disruptive innovation. Are B2B AI agents an example of sustaining or disruptive innovation? How does this impact go-ot-market strategies? What are the implications for pricing?
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.
