THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How you do anything is how you do everything
Change is everything, and everything is changing. Nothing stands still. Observing the change and acting upon the insights is critical, especially in the dynamic world of SaaS companies. That is why we are adding a new analytics module to the Ibbaka Valio platform.
Selective Bias
Value is the driving force behind many actions—personal or business. As a result, we all carry a priority list organized around things important to us - the value that emerges from activities, products, services or engagements. Ibbaka Valio connects many elements into a compelling value story.
Core Concepts: Value Driver
Understanding value drivers is critical to work in Product Management, Marketing, Sales and Customer Success. Value drivers come in 3 flavours: Economic, Emotional and Value. Understanding value drivers is central to effective pricing demand and value management.
Value drivers can impact your customer's balance sheet
Value based pricing relies on a deep understanding of value drivers. In B2B pricing, the focus is often on economic value drivers. Most economic value drivers concern the profit and loss statement. But in some cases there are value drivers that impact the balance sheet. Understanding balance sheet value drivers is an important part of value based pricing.
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