THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Gregory Ronczewski Gregory Ronczewski

Core Concepts: Economic Value Estimation (EVE)

EVE, or Economic Value Estimation, quantifies the monetary value created by an offering for a particular customer versus their next best alternative. Since value is at the center of pricing strategy, modeling economic value estimation becomes critical in value-based pricing.

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Pricing Design, Pricing strategy Steven Forth Pricing Design, Pricing strategy Steven Forth

Case Studies at the Value Innovation and Pricing Vancouver MeetUp

Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.

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