THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How to Write a Compelling Value Story
Value ROIs and value models are best communicated as a story. This is the ‘Art of Value Storytelling’. One approach to value storytelling uses ‘the hero’s journey.’ The hero of the customer value journey is not you or your software. It is the customer. Value storytelling makes the customer the hero of their own story.
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