THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How to Win - Portfolio and Pricing Choices are Well Matched
The third choice in the strategic choice cascade is how to win. In pricing, how to win choices are where you align your pricing and portfolio with your target market. This is product market fit, with fit including your pricing model and market including your competitive positioning. Connecting the value metric and pricing metric is an important part of this work.
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