THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Karen Chiang Karen Chiang

How to Win - Portfolio and Pricing Choices are Well Matched

The third choice in the strategic choice cascade is how to win. In pricing, how to win choices are where you align your pricing and portfolio with your target market. This is product market fit, with fit including your pricing model and market including your competitive positioning. Connecting the value metric and pricing metric is an important part of this work.

Read More

Never miss an update

Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.